Why companies turn to search engine optimization outsourcing

Oct 23, 2014SHORE Blog

Among the buzz terms for maximizing the use of the web are search engine optimization (SEO), social media marketing (SMM), and search engine marketing (SEM). Companies that are so inclined usually do all three at the same time to increase exposure and publicity online. The first step is search engine optimization. Search engine optimization or search engine optimizer refers to finding ways to increase a website’s appearance at the top or close to the top of search engine results pages. Some of the most popular search engines are Google, Yahoo and Bing. Companies may not realize that SEO is not easy. With competition from companies all over the web also vying to be the highest on search engine listings, achieving SEO for a website may not be doable in-house. This is why companies resort to search engine optimization outsourcing. SEO should be outsourced to a business process outsourcing (BPO) company that has the experience and expertise. The company will undertake a combination of strategies to improve a company website’s SEO. Two areas of SEO are on-page and off-page optimization. Reviewing the website’s content and structure to determine the best use of key words, meta data, coding, markups, usability, accessibility, reporting, and other SEO tactics that can be done on the pages of the website itself are part of on-page optimization. Link building strategy, building and engaging online communities through social media and local search submission are some of the methods of off-page optimization. The company would also offer technical and web development advice, including hosting, or redirects. The SEO outsourcing provider will also determine how to best balance paid ads, contextual advertising and other programs from the search engines themselves. Two of the most important methods to increase SEO are content development or creation, and link-building. These are methods that may need a lot of time to execute, and would be good if outsourced. For example, strong content should not only be apt and contain the appropriate key words and hyperlinks, but the key words are constantly changing, and the content developer must always be abreast with online marketing trends. SEO content is more focused on quality instead of quantity. Best practices for link-building are always evolving, and there are link-building methods that search engines frown on, hence, search engine optimization outsourcing for link-building would ensure that a company’s website gets optimal results by offshoring to a company that uses the most advanced and updated SEO marketing techniques. When a company considers outsourcing for search engine optimization, the company is seeking external expertise, efficiency, and experience to achieve business success and profit from SEO.