SHORE’s Ultra ILD team undertakes series of Lend-A-Hand CSR activities

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SHORE’s Ultra ILD team undertakes series of Lend-A-Hand CSR activities
SHORE Official
by SHORE Official
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Calamities, while destructive, can bring out the best in people. The Ultra Mobile and Hometown Telecom IndiaLD (ILD) team was among the SHORE employees who mobilized to help the Typhoon Yolanda (international code name: Haiyan) victims in November 2013. This would later evolve into Lend-A-Hand, Ultra ILD’s regular corporate social responsibility (CSR) activities.

Operation Yolanda. When Typhoon Yolanda devastated large portions of the Visayas region, the whole world mobilized to help the victims rebuild. SHORE launched SHORE-A-Share, a company-wide drive to solicit goods and funds that we donated to the Philippine National Red Cross (PNRC). Parallel to these efforts, SHORE’s Ultra ILD team donated its sizeable team incentive to its Operation Yolanda. Ultra ILD supervisors, managers and team members purchased medicine, water and food with its funds, packed the goods, and rented a jeepney to deliver these and other collected donations to the Villamor Airbase Gym, which was then the drop-off and take-off point for direct donations to the typhoon-hit areas.

The Ultra ILD team then realized that giving back to the community shouldn’t end with one project, but continue throughout the year. Thereafter, the Lend-A-Hand outreach became a quarterly program to assist those in need.

CRIBS Foundation project. For Q1 2014, Ultra ILD chose to help those from CRIBS Foundation. CRIBS is a non-profit organization with two advocacies: the Receiving Home program for surrendered, neglected and abandoned infants and children; and New Beginnings, a home for sexually exploited and prostituted girls.

In early March, Ultra ILD solicited donations from the entire SHORE, collecting almost PHP20,000 in cash plus food and toiletries. The team used the funds to buy milk, medicine, vitamins and toiletries for the CRIBS youths. On March 22, 26 Ultra and ILD agents, team leaders, managers, quality assurance employees and workforce went to CRIBS’s Marikina location to bring joy to orphans and disadvantaged youths. Almost 40 youths took part in the activity, ranging in ages from 2 to 4 years old (Receiving Home program) and 10 to 18 years old (New Beginnings).

The Ultra-ILD team under the leadership of Kriss Encarguez, Operations Manager, and Charity Lagandaon, Assistant Operations Manager, believe their efforts are repaid much more than what they give and are enthusiastic to do more Lend-A-Hand activities in the quarters ahead.

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