In the data cleansing (or data scrubbing) process, software applications correct a database by removing illegitimate data that is out-of-date, duplicated, incomplete or formatted incorrectly. We have systems and processes in place to verify that information from any source is valid and is in accordance with your business requirements. We conduct phone and web-based research to ensure that this information is updated, comprehensive and accurate.
- Our data collection agents are skilled in soliciting information from people they call.
- This market research data includes customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
- Other reasons for surveys are for a company to determine its market position.